AI Driven Marketing Bootcamp

✅ Understand the foundations of AI-powered marketing and why they matter today.
✅ Learn how digital marketing has evolved and how AI reshapes every channel.
✅ Explore the full-funnel ecosystem: owned, paid, earned, and AI-generated media.
✅ Set SMART goals and connect them to data-driven, automated marketing workflows.
✅ Adapt strategies for core AI-enhanced channels: SEO, social media, data analysis and video.
✅ Get to know important KPIs to measure marketing success for diverse scenarios.
✅ Familiarize yourself with Generative AI and ChatGPT and the basics of prompt engineering

Learn to create AI digital marketing strategies that align with business goals!

✅ Learn how customers discover brands today and how AI shapes their choices.
✅ Create a custom GPT to define buyer personas and use AI to target and personalize at scale.
✅ Run competitive analysis with tools like SEMrush.
✅ Map the essential steps to create a full-funnel, AI-enhanced media plan.

Learn how to create AI content that guides customers through every step of their journey and boost your success rates with tips for optimizing conversions.

✅ Learn how to attract, convert, close, and delight customers with AI-enhanced inbound marketing.
✅ Create AI-driven content that speaks to your audience at every stage of their journey.
✅ Boost your website’s visibility with AI-powered SEO insights and optimization techniques.
✅ Use social media, influencers, and AI tools to expand your brand reach and connect with customers.
✅ Craft personalized AI-generated emails that nurture prospects into loyal customers.
✅ Design and test AI-optimized landing pages to maximize conversions.

Discover the basics of paid ads and learn how to create strategies that attract leads or boost online sales.

✅ Learn how to allocate resources across all funnel stages with AI-driven insights.
✅ Master paid search ads using AI to optimize keywords, bidding, and ad copy.
✅ Boost your brand with AI-powered display ads and smart retargeting strategies.
✅ Drive high-quality leads with Google’s AI-first tools like Performance Max.
✅ Create standout video ads for Facebook using generative AI and automation and target your ideal audience.
✅ Track, analyze, and optimize success across all channels with dashboards.
✅ Put it all together by designing and managing AI-enhanced campaigns across paid media.

Harness the power of data to create personalized digital marketing strategies that get real results.

✅ Undersand the impact of privacy regulations on digital marketing.
✅ Learn how to use tools like Google Analytics and Google Tag Manager to gather and analyze data.
✅ Discover how to create a dashboard and the basics of data visualization to make better marketing choices.
✅ Practice setting up tracking, building dashboards, and optimizing campaigns to hit your goals.
✅ Explore Campaign Manager and what it can do for ad serving and measurement.
✅ Understand the impact of attribution on marketing strategies.
✅ Apply Vibe Marketing: use MCP with AI and connect it to external data for analysis.

Gain practical experience creating scalable marketing processes that attract customers, boost customer engagement, and improve results.

✅ Understand the ethical side of AI, including data privacy and security, for responsible usage.
✅ Explore the benefits and challenges associated with marketing automation.
✅ Build and test streamlined workflows with Make.
✅ Dive into content personalization with AI to create tailored content.
✅ Connect AI tools with a CRM and other marketing platforms.