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July 28, 2026

From Industrial Design to Hack Show Winner: Maria Camila Herrán Duarte's UX/UI Journey

From Industrial Design to Hack Show Winner: Maria Camila Herrán Duarte's UX/UI Journey Meta description: Ironhack alumna Maria Camila Herrán Duarte won Hack Show in the UX/UI category with an AI-powered investment platform. Here's how a career pause turned into a new direction.

Maya Tazi

Some career changes start with a plan. Others start with the ground shifting under you and a decision to build something new on top of it. For Maria Camila Herrán Duarte, it was the second kind.

A career paused, then redirected

Before Ironhack, Maria Camila was an industrial designer working mainly in graphic design and marketing. When her parental leave was ending, she learned the company she'd worked for before having her daughter had shut down in the meantime. It's the kind of moment that could easily derail momentum entirely. Instead, it became the push toward something she'd already started falling for.

A personal project introduced her to UX/UI design, and she describes falling for it almost immediately, calling the chance to go deeper and pick up new skills "irresistible." Her reasoning wasn't abstract, either: creativity had always been her strength, and she saw real opportunity in digital product development, a skill she recognized as increasingly in demand across the job market.

It's a pattern that shows up often among people considering a jump into tech from a creative background: the skills were already there, they just hadn't been pointed at the right field yet.

Building something real: an AI-powered investment tool

Maria Camila's final project didn't just meet the bootcamp's bar, it won Hack Show in the UX/UI category. Working with a real French client, she and her team, including teammate Miguel Marquez, built a platform designed to help investors make smarter decisions about startup investments, powered by AI features that enabled faster, more intelligent analysis of complex data.

The problem they were solving was a genuinely expensive one: evaluating the volume of information needed to make sound capital allocation decisions can take specialized investors hundreds of hours. Their platform focused on exactly the kind of information capital managers actually need, continuous updates, clear signals on how reliable each data point is, and a dashboard built to surface the most critical insights fast rather than burying them in noise.

That focus on a clean, purposeful dashboard over a flashy but cluttered interface is a hallmark of strong UX/UI thinking, and it's exactly the kind of judgment call that separates a portfolio piece from a project that could hold up in front of a real client. It's also a good example of what an AI consultant or AI-focused product role actually looks like in practice: not building the AI model itself, but designing how humans actually use its output to make better decisions, faster. It's one more entry on the growing list of tech roles that didn't exist a decade ago.

You can watch a demo of the finished platform on YouTube.

What the bootcamp actually changed

Asked to sum up the experience in one sentence, Maria Camila didn't reach for a line about technical skills. She points instead to what it did for her belief in her own ability, describing it as newfound "confidence to trust my talent."

That distinction matters. A lot of the conversation around bootcamps focuses on curriculum and job placement, both real and worth researching, but the confidence shift is just as often what actually gets someone across the finish line. It's a theme that comes up again and again in how career changers describe entering tech, regardless of the specific path they took to get there: the hardest part usually isn't learning the tool, it's believing you're allowed to use it.

The takeaway for anyone considering the same jump

Maria Camila's story doesn't follow the "I always wanted to code" script that dominates a lot of tech origin stories, and that's exactly why it's worth reading if you're on the fence. She had an existing design background, a life circumstance that forced a decision point, and a specific, genuine interest that she chose to invest in seriously instead of treating as a hobby.

If a similar story sounds familiar, and you're weighing whether a structured program is worth it versus teaching yourself, it's worth first reading through the most common misconceptions about tech bootcamps, and looking at what career support during and after the program actually includes. A strong final project is rarely the result of talent alone, it's usually talent plus a structure that pushes you to build something you wouldn't have attempted on your own, and a portfolio strong enough to open the right doors afterward.

Maria Camila's path also sits alongside plenty of other alumni success stories that started from a completely different first career, and a strong final project is only half the equation; knowing how to present it matters just as much, which is exactly what a well-built UX/UI resume is designed to do.

Once an Ironhacker, always an Ironhacker, and Maria Camila's win is a good reminder of what that actually looks like in practice: not a slogan, but a genuinely usable product built in a matter of weeks by someone who, a year earlier, was working in graphic design and marketing.

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